In Communications

This portfolio provides samples of my communications and events work, but also explains my communications cycle in eight steps.

The whole idea of this cycle is to create compelling content that converts audience traffic into an engaged community, allowing me start the cycle again and expand over time.

1. Content

The core pillar of effective communications is good content. Without that, everything that follows is hollow.

I received an award for news reporting, and have written everything from sensitive political press releases to blog content.

Good online written content is designed for readability, search engine optimization, and traffic conversion. Tools like Monster Insights and Google Analytics help me understand what’s working over time, allowing me to further optimize content.

Here‘s a sample of my written online content.

The most successful online content, however, is photography and video. HERE is a sample of my photography, and HERE is a video that I helped produce. I would like to produce more videos and illustrations that are useful, concise, and sharable.

2. Social Media

Once I have good content, it needs to get out there. I place a high priority on social media because it’s currently one of the primary means that users engage with content.

With a track record of increasing traffic across social media platforms, I increasingly utilize data and metrics to track engagement and convert traffic into action.

Check out my personal Twitter, Instagram, and LinkedIn accounts for a sample of my social media style.

I place an emphasis on imagery, relationship building, and engaging content. Supporting others and actively communicating with my audience helps build a community and a sense of trust.

3. Website Management

Good social media content is material that invites users to want to learn more, thus clicking on an image or link to access my website.

I have nearly 10 years of website management experience and I’m proficient in Wordpress, Drupal, basic html, and other platforms.

Here is the Research Partnerships & Innovation website at Red River College, which I managed in 2017-18.

I also enjoy using my personal website as a laboratory for new tools and best practices.

Data is again critical in tracking user engagement, demographics, user experience, and conversion rates.

4. Newsletter Writing & Design

Social media and website traffic ideally converts into newsletter subscriptions. Why?

Newsletter recipients are a self-selecting, dedicated audience who are more likely to take the next step (a purchase, enrolment, donation, participation, etc.).

Here is a sample of a newsletter that I created at Red River College. 

5. Fact Sheet Writing & Design

We’ve now funneled an online user from social media engagement to an active audience member that is interested in learning more.

Fact Sheets help drive a narrow message home to a specific audience, and I’ve led the design and distribution of dozens of Fact Sheets, Spec Sheets, Sponsorship Prospectuses, and more.

CLICK HERE for a PDF sample that I love because of its use of imagery and clear, simple text.

6. Event Organizing & Community Engagement

Supposing our audience has got this far. Having built some trust and a relationship, people are now more willing to spend time and energy with your organization.

Nothing beats personal interaction when it comes to building professional relationships and partnerships.

That’s where events come in. I’ve organized a range of events, large and small, to meet strategic objectives.

As the Event Manager for the second-annual Applied Research & Innovation Day at Red River College, I helped draw over 600 representatives from business, industry, government, community, and academic sectors.

This was hard work! It was also a huge success, leading to new partnerships, and a positive public image. Here’s a video of the event:

7. Award & Grant Writing

With successful relationships forged and an expanding community, it’s time to celebrate and build upon this work.

I’ve written successful award applications for regional, national, and international awards on behalf of Red River College and helped the college receive federal funding.

Here‘s a sample of one of the awards that we won during my time at the college.

8. Evaluate, Adapt, Expand

All of the steps above are fully integrated with metrics tracking and survey data, allowing me to evaluate what went well, and what needs improving.

On a regular basis — and certainly following major events or communications campaigns — it’s critical to evaluate the available data and take stock of emerging technologies and trends.

Review the available data with a team of relevant stakeholders, adapt based on findings, and begin the cycle anew — always with the goal of expanding and meeting strategic goals and targets.

It can be daunting, but it can also be incredibly rewarding.

Contact me to let me know what you think, and subscribe to my newsletter for more!

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